Search results for " Destination marketing"

showing 2 items of 2 documents

Intangibles - enhancing access to cities cultural heritage through interpretation

2013

PurposeThe purpose of this paper is to utilise commodification for the conservation and promotion of cultural heritage in cities by developing interpretative strategies, specifically enabling access to intangible cultural heritage through its tangible parts.Design/methodology/approachIn total, three case studies were conducted in the cities of Amsterdam, Genoa and Leipzig, through a workshop cycle with destination and local tourism stakeholders and citizen representatives, to develop interpretative strategies for the cities.FindingsThe paper identifies tangible and intangible cultural heritage of the three cities, and integrates them into stories and outlines the development of an interpret…

Intangible cultural heritageGeography Planning and DevelopmentCultureHeritageGermanySettore SPS/10 - Sociologia Dell'Ambiente E Del TerritorioCommodificationCultural heritage managementHeritage interpretationThe NetherlandIndustrial heritageSociologyMarketingDestination marketingIntangible cultural heritageCommodificationbusiness.industryHeritage interpretationPublic relationsCultural tourismCitieCultural heritageItalyThe Netherlands Italy Germany Cities Heritage Culture Intangible cultural heritage Heritage interpretation Destination marketing CommodificationTourism Leisure and Hospitality ManagementbusinessTourism
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E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania

2011

Published version of an article in International Journal of Marketing Studies, 3(4), 2-16. Also available from the publisher at http://dx.doi.org/10.5539/ijms.v3n4p2 There are limited studies examining the role of Investment Promotion Agencies (IPA’s) and their respective marketing techniques used in attracting Foreign Direct Investment (FDI). Using an exploratory case study approach, this article addresses this research gap by exploring the role of e-government as a promotion technique in eliminating barriers to FDI inflows in Tanzania; particularly barriers related to information accessibility and bureaucratic procedures facing foreign investors in acquiring relevant licenses and business…

Transaction costReturn on marketing investmentbusiness.industrymedia_common.quotation_subjectPublic sectorForeign direct investmentE-government transaction cost FDI destination marketing investment promotion agency TIC ZIPAInvestment (macroeconomics)Body of knowledgePromotion (rank)VDP::Social science: 200::Library and information science: 320::Information and communication systems: 321MarketingMarketing researchbusinessmedia_commonInternational Journal of Marketing Studies
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